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Our roots lie in our passion for freeride skiing and snowboarding. Selling our homemade hats and headbands from our backpacks to colleagues was not much different than an extra bonus. Our company was founded in 2010 and since then we have grown into a broader clothing and accessory company. Quality is the key for us and grandmothers still make up an important part of our collection as of today. We remain deeply rooted in extreme and adventurous sports and organize events to enable more people to experience these sports in a safe way.
Our mission: to make excellent products and service. Let our customers feel special, confident and happy. Do well to the world and help protect the wild places on earth.
Team, athletes and events
We believe in young talent and their creativity. That is why we like to offer students their internship in our organization where fun and authenticity are the main pillars of our daily team routine. We also help talented athletes develop their skills by organizing training in freeride skiing & snowboarding under the responsibility of mountain guides. In addition, we organize freeride events for a wider audience, creating epic moments and eternal memories for those who participate. Is there anything better than enjoying such an experience with your friends and family?